1360 KHNC In Partnership with

1. Why MyKind versus other brands?

• MyKind™ offers a pure product the way that nature intended
  • Others use CBD from hemp plants that have pesticides, chemicals, and heavy metals
  • Others use CBD processed in foreign countries (unchecked & uncertified) and shipped  into the US
  • Others do not put in the amounts that they advertise
  • Others advertise in a confusing, misleading way [ie – CBD versus Hemp oil (example of pure CBD 1,000mg products versus 1,000 mg CBD Hemp oil)]
• Affordable CBD products – We aim to make CBD products more affordable so that more people will use them. This is possible through our expansion initiatives of hemp processing labs and strategic partnerships with specific hemp farmers.
• MyKind™ uses high-quality CBD in all of its CBD products which are processed in our labs or in  other local, Colorado labs
• We are a Colorado-based company that works exclusively with Colorado organic hemp farmers (We ethically source and produce our products)

2. Endocannabinoid System Explained

• How Does It Work?
  • The endocannabinoid system is involved in multiple physiological processes which include mood, pain sensation, appetite, metabolism, memory, sleep, bone development, and immune function. It is incredibly widespread throughout the animal kingdom, and all vertebrate species possess one. The three main components of the endocannabinoid system are cannabinoid receptors, endocannabinoids, and metabolic enzymes
• Cannabinoid Receptors
  • Cannabinoid receptors lie on cell surfaces throughout the body and transmit information about changing conditions to the cell’s inside, which sparks a cellular response. The two major cannabinoid receptors in the endocannabinoid system are the CB1 and CB2 receptors. They are not the only cannabinoid receptors in the endocannabinoid system, but they were the first ones to be discovered and are the most widely researched.
• How Does CBD Interact With The Endocannabinoid System?
  • Cannabinoids do not usually interact with only one receptor type. Instead, they often interact with many receptors. CBD, the main non-psychoactive cannabinoid found in cannabis, interacts with various receptors in the brain. So, although plant cannabinoids may interact with the same receptors as endogenous endocannabinoids, they also interact with other receptors, causing their effects to be different.

• Experience the difference with MyKind® — a new standard in cannabinoid-based formulations. In an industry where label accuracy and formulation integrity are frequently compromised, MyKind delivers transparency, consistency, and cutting-edge delivery technology grounded in peer-reviewed science.

  Most over-the-counter cannabinoid products suffer from significant variability in dosage and content. In one landmark analysis of 84 online-purchased products, only about 31% of products contained CBD in the amount claimed on the label, and nearly 43% contained more CBD than advertised — highlighting a major risk for consumers seeking reliable dosing.  Another investigation found that among 105 topical cannabinoid products, only 24% were accurately labeled, and 35% of those contained detectable THC despite claims to the contrary.

  MyKind answers this challenge by ensuring each product is rigorous tested for potency, residual solvents, heavy metals, and microbial content. In an unregulated landscape, this level of transparency matters.

  But formulation goes beyond just “what’s inside” — it also addresses how well it’s delivered. Many cannabinoids, including CBD, are highly lipophilic and suffer from very low oral bioavailability —  MyKind integrates advanced delivery science so you get more consistent uptake, more predictable effects, and a formula designed with absorption in mind—not just more milligrams on a label.

  Quality and efficacy aside, MyKind is built for peace of mind. Given the alarming rate of mislabeling and hidden THC content in many products, using a trusted brand that meets rigorous internal standards helps reduce risk. In one review, heavy metals, pesticides, and solvents were found in multiple unregulated cannabinoid products.  With MyKind, you’re choosing a brand that takes sourcing, processing, and testing seriously.

  So, when you ask “Why MyKind over other brands?” the answer is simple: uncommonly high standards for accuracy, evidence-based delivery technology built for better absorption, and comprehensive transparency—all of which matter in a market full of uncertainty.